Do you like Nintendo of America’s new slogan?

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As part of their new initiative to cut the price of the 2DS to $80, Nintendo of America debuted a new slogan — “there’s no play like it.” The folks over at Perfectly Nintendo managed to grab the new 2DS trailer in fact (seen below), where the slogan originates.

While marketing is generally just throwaway material that’s merely intended for us to buy things until we’re in debt, the Big N has had a number of interesting tactics over the years. Like “now you’re playing with power,” “play it loud,” and Nintendo marketing itself as an addictive substance multiple times. Feel free to share your favorites and any pertinent Nintendo commercials below!