With a new game
You just can’t predict success these days. Frozen was doing fairly mediocre at the box office, then the “Let it Go” performance videos went viral a few weeks in, and every kid in America saw it enough times to push it over a billion dollars.
Likewise, no one probably could have predicted the boom of Crossy Road. It’s a well-crafted, refined experience with a free-to-play scheme that doesn’t feel predatory, sure, but this level of fame? It’s crazy.
Anyway, in addition to its many updates that the core version has received since its launch, and the Pac-Man spinoff, developer Hipster Whale is now releasing a Disney version “soon.” They’ve officially reached peak commercial efficiency.