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ESA: In-game advertising will increase rapidly


Oct 03
// Jim Sterling
The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing.  DFC says that ...
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Nathan Drake is a corporate whore in Subway commercial


Oct 01
// Jim Sterling
"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video.  The idea of videogames and marketing departments working together is...
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Mind blown! You can play games in 2D on a 3DS!


Sep 25
// Tony Ponce
Nintendo of Europe has posted a banner ad on their home page for the upcoming Metallic Red 3DS model. In addition to sporting a fiery finish, this latest 3DS also comes packed with some incredible new features. Not only can y...
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Deus Ex: Human Revolution adds Star Wars ads (Update)


Sep 16
// Jim Sterling
[Update: I've been informed that the ads weren't "patched in" via any new update. The functionality was always there and it just seems that it's recently started throwing the ads out there.] In a move that can be filed under ...
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PS3 drops 'It only does everything' for 'long live play'


Aug 30
// Jim Sterling
Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...
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Microsoft to make Kinect worse with obnoxious advertising


Jun 22
// Jim Sterling
The best thing about Xbox Live is that we get to see all sorts of cool advertising on a service we subscribe to. Microsoft realizes that adverts are the best part of the Xbox experience, and is bringing innovative "NUads" to...
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EA and Hasbro declare April 7th Global MONOPOLY Day


Apr 06
// Conrad Zimmerman
You know, I used to think that you had to have some sort of position of authority in order to declare days to be special. Now I realize that you only need a social networking site and a product. What a fool I was! Electronic ...
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Being a Smooth Criminal with Kinect in MJ: Experience ad


Apr 05
// Conrad Zimmerman
Ubisoft is about to drop Michael Jackson: The Experience on to PS3 and Xbox 360 next week, so they're pulling out the big guns. By that, I mean releasing an ad focused on Kinect functionality in the Xbox version of the ...
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PEGI demands 'misleading' We Dare ads removed


Mar 11
// Jim Sterling
We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher,...
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EA doubts the future of in-game advertisement


Dec 20
// Jordan Devore
There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, w...
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Activision: Kobe Bryant Black Ops controversy hypocritcal


Dec 09
// Jim Sterling
A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but ...
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Ni No Kuni ads make us desperate for the game


Dec 05
// Matthew Razak
Ni No Kuni: The Jet Black Sorcerer landed in Japan recently and they got some great ads for it. OK, so the ads are just normal ads, but they show off the game, which instantly makes them great. Look at that massive instructi...
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New Golden Sun pays homage to original game's commercial


Nov 24
// Hamza CTZ Aziz
Some new videos of Golden Sun: Dark Dawn have emerged that at first, really doesn't mean much beyond what you see. But the folks at Tiny Cartridge have some excellent memory and realized that developer Camelot Software is ac...
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Black Ops causes surge in Rolling Stones sales


Nov 23
// Jim Sterling
If you ever needed proof that videogames have become a major force in entertainment, try to wrap this idea around your head -- a videogame is helping the Rolling Stones to sell music. Yep, thanks to Call of Duty: Black Ops, t...
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ESPN guys whine over Kobe Bryant Black Ops ad appearance


Nov 18
// Jim Sterling
It would appear that it's not just clueless columnists who are upset over Call of Duty: Black Ops' TV commercial. ESPN has decided to weigh in on the "controversy", because if there's one thing sports commentators should be t...
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Call of Duty: Black Ops TV ad upsets a guy


Nov 10
// Jim Sterling
When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless c...
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Kevin Butler threatens puppies


Oct 09
// Matthew Razak
[This is one of the only times an image of adorable animals is actually relevant to the post so I'll be damned if I don't use it. Video is after the jump.] I am almost positive that the EyePet is the least exciting thing havi...
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Sony launches smack talking yaybuttons.com


Sep 12
// Matthew Razak
Sony might have taken a misstep with their marketing when it launched the Marcus campaign, which no one really seems to like, but I have to say they're coming right back on track with the launch of YayButtons.com. This is a s...
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Maker of real guitars pokes fun at Guitar Hero


Sep 07
// Jim Sterling
Usually I hate people who pull the ridiculous "play a real guitar" argument, but this advertisement for Sparrow's range of guitars is pretty classy. The general message is that no videogame can replace a real guitar, and I do...
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FTC charges PR firm with writing its own iTunes reviews


Aug 27
// Jim Sterling
PR firm Reverb Communications has come under fire from the FTC for getting its employees to anonymously write reviews on iTunes without disclosing their working relationship with the title. The company was sneakily giving its...
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PlayStation-branded junk is in our future


Jul 27
// Conrad Zimmerman
Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyl...
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Burger King and Microsoft team up to promote Kinectimals


Jul 07
// Jim Sterling
It seems that Microsoft is pulling out all the stops to ensure that Kinect is popular, proving that if you can't win the hearts of the people with a good product, you can do it with boatloads of cash. Cirque du Soleil, Justin...
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E3 10: The greatest Nintendo commercial ever made


Jun 17
// Matthew Razak
This year's E3 was full of amazing things, and while Nintendo clearly came in second to Konami when it came to press conferences they did have many epic moments. No moment was more epic than Reggie Fils-Aime getting lit on f...
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Update: E3 10: Sony launches "Marcus" ad campaign for PSP


Jun 16
// Matthew Razak
Sony's response to Nintendo launching a revolutionary handheld with a library of games that makes your face melt? An angry black child. Way to win that one, Sony. The kid's name is Marcus and it appears he is going to be the...
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Bitches whine about Heavy Rain ad, ASA rejects complaints


May 12
// Jim Sterling
A British Heavy Rain commercial that details the "store robbery" scene and the various ways in which players can experience it (even though the scene always ends the same way) has been the subject of complaints by clucking bu...
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Is this an ad for the Ford Fiesta or for the Wii?


May 12
// Conrad Zimmerman
As a general rule, I loathe television commercials. So much so that I don't have cable or even an antenna for my TV because I simply refuse to watch the advertisements. And the worst commercials of all are those for cars. Fr...
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This Backbreaker ad is coming to a TV near you


Apr 23
// Samit Sarkar
I haven't played NaturalMotion's Backbreaker since E3 2009, and while I liked what I saw, I feel like the game is going to need a major marketing campaign if it wants to avoid getting lost in the shuffle of big-name rel...
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Old Spice games hitting Xbox Live ... seriously


Apr 05
// Jim Sterling
We've seen all sorts of retarded "advergames" over the years, but I think this one truly takes the cake. At least wit Yo Noid, Cool Spot or Doritos Dash of Destruction, they were advertising products that would appeal directl...
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God of War III will make you ignore your girlfriend


Mar 09
// Hamza CTZ Aziz
Kevin Butler tells the truth in this ad, ladies. Once your boyfriend/husband/significant other gets a hold of God of War III, your relationship will be doomed. For like a week. At least. Seriously, you all are so not ready f...
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Retro-style Mega Man 10 ad is mega rad


Mar 06
// Hamza CTZ Aziz
Mega Man 10 was released on WiiWare this past week. While Wii owners are having a blast with the game, PlayStation 3 and Xbox 360 owners have to wait a little while longer for the Blue Bomber. So how about a retro-style ad t...

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