Reggie justifies ‘too soon’ 3DS announcement

Nintendo of America boss Reggie Fils-Aime has recently justified the 3DS for anybody who reckons we shouldn’t be thinking about a new handheld so soon after the release of the DSi XL. According to Reggie, Nintendo just has too many ideas for its future handheld, thus necessitating a brand new system.

“We have ideas of what we want to bring to the consumer that we can’t do with the current DS model,” says Reggie. “The Nintendo 3DS for us is our next handheld platform.

“… Fundamentally, this business is about software, not hardware. Software is what drives engagement by the consumer. For us technology is not the end, it’s the means to an end, which is around a great consumer experience.”

That’s awesome, but here’s a little bit of advice: If you have all of these amazing new ideas, don’t release a giant iPad version of your last model when you know full well that you’ve got a brand new system in the works. Alienating your audience and making them feel stupid for buying an obsolete system is not a nice idea. 

The time is right for Nintendo 3DS – Reggie [CVG]

Jim Sterling