Nintendo: Paying is believing

In order to combat the Sony mega machine, Bloomberg reports that Nintendo is prepared to spend upwards of $200 million to bring the giant down through marketing. Expect Mario to be fondling your nether regions very soon in order to entice you to buy a Wii.

Nintendo Co., loser of the last video- game console war, said it will spend more than $200 million to market its new Wii in a bid to wrest sales away from Sony Corp.’s PlayStation 3 and Microsoft Corp.’s Xbox 360.

The advertising campaign is the biggest ever for Kyoto-based Nintendo, which begins selling Wii in the U.S. on Nov. 19., two days after Sony releases the PlayStation. Television ads beginning tomorrow will focus on Wii’s ease of use and library of family- friendly games.

What ever happened to playing is believing? What ever happened to letting the console speak for itself? Oh well, guess you really do need babies crying over eggs smashing into walls with Rubix Cubes exploding. Advertisers must be creaming their pants over this news.

Robert Summa