In true “wahh?” form, Robbie Bach, the president of Microsoft’s entertainment and devices division, has gone on record with gamesindustry.biz to say that Sony is spreading itself too thin by trying to compete in a vast array of markets, thus hurting their flagship PlayStation brand. Hilarity ensues:
“I think Sony, frankly, suffers a little bit from this problem, which is they’re spread really thin across all these areas. And trying to do PSP, competing with Nintendo, PSP to DS; competing with us, 360 to PS3, I think it does strain – it would naturally strain any organisation,” he added.
Quick, someone send Bach the memo that Microsoft is trying to compete with Apple and the iPod and iTunes and a new OS and a branded PC gaming platform and … well, you get the point.
As far as expected price cuts for the Xbox 360 from the big M for this holiday, you can pretty much forget it non-Amazon buyers:
He said that Microsoft’s decision not to introduce a 2006 holiday price cut for Xbox 360 “was not that hard”, explaining, “When your competitor is supply constrained, it’s not clear what price buys you.
“Sony is going to sell as many units as they can ship in the US. I don’t know that a lower price would make a difference in the outcome. As you go out into later years, cost and price are both important issues.”
