Level-5’s latest RPG has people dancing in the streets

Nothing sells videogames like a flash mob, you know.

Yo-Kai Watch 2 is officially a hit. The 3DS role-playing game from Ni no Kuni studio Level-5 sold 1.28 million copies in first four days on the Japanese market. Good lord.

Actually, the latest estimates put the opening weekend sales figures north of the 1.31 million mark. Particulars aside, Japan is crazy for this ghost-flavored Pokémon clone and folks are taking to the streets in droves to sing its praises.

Oh wait, that’s just a television commercial — one that doesn’t even do a good job explaining what exactly a Yo-Kai Watch is. I suppose it doesn’t really need to, though, given how the franchise has become a household name in Japan over the past year.

Many of us silly gaijins have yet to be exposed to the cult of Yo-Kai Watch, though. So here you go, silly gaijin, have are a couple extra promotional videos to give yourself a better idea of what this pop culture phenomenon is all about.

(It’s about brainwashing children and taking all our money.)

Kyle MacGregor Burleson