Microsoft’s Aaron Greenberg isn’t shy about his opinion when it comes to Project Natal. In fact, the company’s attempt to grab a slice of the casual market is being hyped to the Moon, so much so that Greenberg believes it will sell millions and millions.
“Our focus for launch is on original experiences, built from the ground up,” boasts the demagogue. “We believe that’s important because the first impression has to be a magical one.
“But because we expect millions and millions of these things to be sold this Christmas, over time developers will know millions of customers have these sensors so they can add functionality to their games. So you may see hybrid approaches, but our initial focus is on those unique experiences.”
We shall have to see just how well Natal sells. Microsoft right now believes that it can ape Nintendo’s methods and reap the same rewards, without realizing that such rewards are finite and Nintendo has already taken most of the good stuff. There comes a time when you have to realize that simply copying somebody else will not get you the exact same results. Sadly, nobody ever learns that.
Greenberg: Natal will sell ‘millions and millions’ [CVG via Edge magazine]