There’s not much to this story, really, so here it is: Gears of War 3 has gone gold. This means that Epic’s highly-anticipated sequel is all done and ready for you to play on September 20 when the game hits shelves.
As you do when you celebrate, Epic Games cut some cake. In this case, it was a cake created to look like a Gears of War Xbox 360. A deformed one. I’m sure it was tasty. I kind of want cake. And Gears of War 3.
The marketing — it’s working!