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What if Nintendo put some games on Steam? photo
What if Nintendo put some games on Steam?
by Jonathan Holmes

When Nintendo first got into game development, the game industry was something like the Sci-Fi/Fantasy section of a book store. Some series were "less nerdy than others," and there was some class labeling inherent in the rivalries between different brands (Sega fans may give Nintendo fans a hard time, just as Star Wars fans might mock Star Trek fans), but on the whole, videogame fans were united under the banner of being "nerds."

Few people chose what fantasy book to read or videogame to play based on how it would affect their social standing or "projected level of coolness," because no matter what you chose, you'd have an equal chance of being perceived as a geek. 

Today, the videogame industry is more like pop music. How cool you are, what kind of image you put out, and following styles and trends means just about everything. It doesn't matter if you make a great game, you may still be overlooked because a game that "everyone was talking about" due to its "viral potential" ate up your mindshare in the collective consumer psyche. We live in a PAX world, in a PewDiePie world, in a "the only shirts I own are videogame shirts" world. 

A lot of people in the industry have ideas for how Nintendo can better acclimate to this new consumer climate, though their ideas for how to do that are often times awful. Making games for the iPhone, abandoning their own home consoles to make PS4/Xbox One games -- these ideas are often taken from a completely narcissistic and self serving perspective. "I don't want to buy a 3DS or a Wii U, so why doesn't Nintendo start making games for other platforms, those jerks!" It's a ridiculous notion that would only hurt Nintendo's reputation (and pocket book) in the long run. Just look at Sega, SNK, and Atari. Today, they're nothing compared to back when they managed their own platforms. 

Putting games on Steam might be different. That might be pretty smart. 

view full story + comments


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