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Animal Crossing clothes photo
Animal Crossing clothes

OH BABY! Animal Crossing DLC coming to Style Savvy


SO FASHIONABLE
Feb 14
// Tony Ponce
Nobody cares about this but me. I am a pretty, pretty princess. But yes, Nintendo's highly fashionable Style Savvy: Trendsetters, the boutique management sim released last year, will be receiving Animal Crossing-themed DLC. The "Gracie Grace" brand will be coming in the near future. So yeah. I'm beautiful.
Super Mario kimono photo
Super Mario kimono

This Super Mario kimono is high-class fashion


Game clothing is hot stuff, baby
Feb 08
// Tony Ponce
In the fashion world, "retro" is in. I should know because I am a fashionista because I've been playing a lot of Style Savvy: Trendsetters on the 3DS, so I'm up on my sh*t. You couldn't be a more fashionable guy than me. So w...
Vice City Contest photo
Channel Tommy Vercetti and take home an awesome swag bag!
[Update: Contest over! Winners are Weatherstein, mukaisoldier, bindingofalex, datkip, and rbzsfg!] Our friends at Rockstar Games just knocked on our door and greeted us with five bundles from the Grand Theft Auto: Vice City 1...

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These custom gamer skirts make me mad I'm not a woman


Oct 03
// Tony Ponce
Have you ever gone into a Target or a Spencer Gifts, seen those gamer-themed boxers, and wondered (A) why such high fashion has to be concealed by pants and (B) why girls don't receive similar treatment? Maybe you haven't, bu...
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Fangamer's shirt designs revived via Kickstarter


Aug 29
// Jayson Napolitano
Everyone's doing it, so why not Fangamer? I've been a long time fan of their game-inspired shirt designs, and it seems they've heard the voice of costumers out there who have been frustrated with so many of their popular desi...
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FAAAABULOOOOUS!!! Style Savvy is getting a seeequeeel!!!


Aug 13
// Tony Ponce
As you were browsing through Nintendo's lineup of upcoming 3DS games, what title immediately jumped out at you? Style Savvy: Trendsetters, you are absolutely correct! It's the follow-up to Style Savvy, the DS boutique manage...
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SDCC: I came for Meat Bun's game-inspired shirt designs


Jul 15
// Jayson Napolitano
There's a lot to see and do here on the San Diego Comic-Con show floor, but nestled away in a tiny booth in the middle of the massive convention center was Meat Bun's booth with several interesting shirt designs on display. I...
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Final Fantasy VI shoes: Perfect for geeks and skaters


Jun 29
// Allistair Pinsof
The Vans and Square Enix partnership that no one asked for just became a reality. Well, sort of. An Etsy seller made these lavish, detailed shoes depicting memorable scenes from the beloved Final Fantasy VI (or Final fantasy ...
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E3: Fashion Icon, the best game of the show hands down


Jun 05
// Tony Ponce
You can find gold in the most unlikeliest of places. That's never been more true than at E3, and this year's show is no exception. I was scoping the Gameloft booth, not expecting much, checking out the licensed The Amazing Sp...
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The perfect evening attire for your Baby Blue Bomber


May 28
// Tony Ponce
Gamer parents who were born in the 70s and 80s are continuously discovering new ways to introduce their offspring to the hobby. Best to hook 'em while they're young, I always say! And what better way to instill an affinity fo...
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Activision opens Prototype 2 merchandise store


Mar 15
// Jim Sterling
As much as I loved Prototype, I had no idea it did well enough to get a sequel. I was pleasantly surprised, to say the least. Now, I find out it's a big enough deal to get its own clothing line? Was I asleep when that happene...
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Get Metal Geared up with these Tactical Bags


Mar 12
// Hiroko Yamamura
As part of Metal Gear's 25th anniversary celebration, Konami will be releasing some special Tactical Bags to tote your PlayStation Vita around town in style. Has it really been 25 years of Metal Gear already? Talk a...
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Uniqlo to sell Metal Gear 25th Anniversary shirts soon


Mar 08
// Tony Ponce
If you ever need a reminder of the importance of the 80s in videogame history, just take a look at any one of the numerous major franchises that have been celebrating their 25th anniversaries lately. Now it's Metal Gear's tur...
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Converse is back with more Mario kicks


Feb 12
// Tony Ponce
For Mario's 25th anniversary, Converse teamed up with Nintendo to release some Super Mario Bros.-themed Chuck Taylors. Personally, I thought they were too tacky, as though someone just slapped on a bunch of stickers and calle...
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Take on the Elite Four with a full set of Pokemon badges


Dec 10
// Tony Ponce
You may remember Maré Odomo as the artist behind the adorable yet touching Pokémon-themed comic Letters to an Absent Father. He has finished up another Pokémon project, only this one is less comic-y and m...
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Ashley Davis slaps Alex Kidd on a shirt, makes me D'AWWW!


Dec 09
// Tony Ponce
Normally, we don't plug other clothing stores because we want you lovely people with pockets of money to buy our shirts from SplitReason. We're going to make an exception this time for sprightly former Dtoid editor Ashley Dav...
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CafePress partners with Xbox to put your avatar on swag


Dec 06
// Brett Zeidler
In a rather strange, although not at all surprising move, CafePress has announced it's new partnership with Microsoft to bring your very own Xbox Live Avatar to life on various gear. CafePress has always been an online retail...
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Ladies and gents, the tackiest dress ever made


Dec 06
// Tony Ponce
Today is Finland's Independence Day, so the President invited the country's movers and shakers for a lovely little dinner. Angry Birds' being Finland's number one export of all time, Rovio's Peter Vesterbacka was asked to att...
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Twisted Metal sorts out my Halloween costume


Oct 31
// Jim Sterling
Of all the nonsense publishers dump on my doorstep, this latest offering from Sony is up there with my favorites. Just in time for Halloween, I stumbled upon this scary clown mask based on Twisted Metal's purveyor of ice crea...
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EA teams with Adidas for Need for Speed: The Run promo


Oct 10
// Conrad Zimmerman
Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...
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Become a BSAA member with 'luxurious' Resident Evil bag


Sep 22
// Raz Rauf
2011 is the 15th anniversary of Resident Evil. A few months back, Capcom announced a massive anniversary box of all the main games apart from 5, which includes HD remakes of Resident Evil 4 and Code Veronica, and now they're ...
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Angry Birds are on your feet


Sep 03
// Victoria Medina
Angry Birds, a mobile app game that started small, has become a huge phenomenon with ports to all other major systems (it even has a board game now), and even some apparel. Now shoes can be added to the list of things An...
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Deus Ex gets a slick new clothing line


Aug 22
// Liam Fisher
As we've learned recently, augmenting yourself à la Deus Ex: Human Revolution isn't a thing you should do. The technology isn't there for that yet. You could do it yourself, but things could get messy. Odds are you'd ...
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Pimp yourself out with the Pac-Man X VAROSH collection


Aug 17
// Raz Rauf
The guys at Namco Bandai have teamed up with Japanese fashion label VAROSH to create a unique set of Pac-Man items. It ties in to the label's 2011 seasonal theme of "Electric Night," trying to implement the vivid neon colours...
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Ubisoft announces official Assassin's Creed apparel


Aug 02
// Hollie Bennett
This week Ubisoft has partnered with UK clothing designer Insert Coin to announce its official apparel for Assassin's Creed: Brotherhood. Due to launch in late August/early September, the designs will...
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Lon Lon Milk, now in T-shirt form


Jul 07
// Jim Sterling
I've made no secret of my love for delicious, nutritious Lon Lon Milk, but a new shirt is in the works that will let me broadcast my appreciation to the world at large!  This is a sneak look at an upcoming shirt by Gamer...
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Infinity Blade God King shirts hit Hot Topic


Jul 01
// Jim Sterling
If you asked me to name a clothing line based on a game, it would be several days before my brain even thought of Infinity Blade. Nevertheless, the game is big enough to catch the eye of Hot Topic, and now there's a T-shirt a...
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Yakuza of the End ball cap doesn't look videogamey


May 23
// Dale North
Those shirts that read "Know Your Mushrooms" or have a big-assed Angry Bird on them are clear signals to the rest of the world that you're a videogame nerd. There's nothing wrong with that, mind you. It's just that this kind ...

This thing that I do: Interview with Insert Coin Clothing

May 16 // Hollie Bennett
So let us start with the basics, who or what is Insert Coin clothing? DL: What is Insert Coin? That's a difficult question! I guess it is just a group of people who love gaming, love tees and love bringing the geek out of the shadows and into the spotlight. Or we're a tee company making sweet gaming designs that people like wearing. One of the two, ha ha! JR: As to who we are, well, there are about five of us now, but it started out with just me and Dan -- we worked together before. And while we're still the people who drive things forward, we've brought other people onboard to keep everything tight and focused. DL: We've got really varied backgrounds -- design, writing, fashion, stagecraft. I used to design and build planes -- so it's a bit of a mad mix of skills and that's something unique to Insert Coin I think.What prompted you guys to even get started? There were already places out there selling gaming-based clothing, what really pushed you to think 'hey, we can do this too'? JR: To be honest, it was because of what was out there already. I was looking for some new tees, thought I'd get something gaming-inspired and I was just really disappointed. DL: We used to chat all the time about games and tees and so gaming tees would always come up as a topic -- and in particular the lack of decent ones. I remember the day Jon brought one in ... it wasterrible. The tee was thin and wispy, the design was badly printed -- we knew that couldn't be the bestanyone could do. We knew we could do better and give gamers tees that wouldn't fall apart and that'dlook damn cool too. JR: It really was a wake up call. We knew we had the skills and the resources to do this andso Insert Coin was really borne out of the crushing disappointment of those first tees we bought. As we know you have started Insert Coin as a completely new business enterprise, what was that hardest thing you had to overcome? JR: I think that whenever you start up a business, it's hard. If anyone thinks 'ohh, they just make tees --it's easy' then that's really only the tip of the iceberg. There's so much to consider, so much to do and you have to work at it with everything you've got to make it a reality. DL: And then work even harder to make it a success. We've put a lot of effort in because we know that this isn't the best time to start any kind of new business. But we've been overwhelmed with the response we've had. JR: This is so true. People forget -- or don't even realise -- that we're not even a year old yet. In that time we've come a long, long way and while it's been tough at times, it's been so much fun too. DL: The hardest thing I think is explaining what we do. At first, the idea was difficult to pitch to people -- making gaming tees that didn't have a huge picture of the main character on the front -- but now it has all fallen into place. People already know the great work that Dark Bunny and Last Exit do in the world of films, so now they know that if they want gaming tees with the same kind of subtle, stylish sensibilities, they come to Insert Coin. Who does your designs? Do you think of them yourselves or do you look out onto the internet for some creative talent? DL: Everything we do is in-house and, when it comes to the designs, then it comes down to Jon -- as our creative director -- to make them a reality. JR: But the original ideas and concepts are very much a team effort -- we all pitch in and work around designs that we like and that we think other people will like too. DL: I think if you live and breathe games you notice these little design flourishes that are lovingly put into titles and they inspire our designs and guide our creative process. JR: We do get loads of external ideas and encouragement too though. Our fans and followers are really great and they're always giving us suggestions -- it must be at least two or three a day we receive. They help us shape what games to look at next and what sort of style designs people are interested in. And of course, we ran a competition with another gaming website forum to develop one of the ideas for our spring range -- so that's one of our fan's ideas directly inspiring a finished design! What has the reception been like from the fans? We all know how people on the Internet can be when it comes to sharing their opinions. JR: We've been really surprised -- they've been overwhelmingly positive! DL: It's been lovely really, we seem to have really tapped into a great community and they're always positive and constructive with criticism and even when you do get random 'less good' feedback, it's normally good to help steer the company in the right direction. JR: The only 'bad' things people say are things like 'why haven't you done this design yet' or 'more tees inspired by this game' ... it's just so difficult because there are so many great ideas and so many tees we want to do, we just can't do them all at once! We wish we could ... but it'd probably be impossible to search our site for what you wanted, ha ha!DL: Sometimes people question the price point of our tees and hoodies too ... which we kinda understand, but they're actually much cheaper than most other geek or gaming tees, particularly when you consider they're made from scratch and not just standard 'off the peg' items. We also offer free delivery anywhere in the world. No one else does that and so it makes our tees cheaper overall ... and take that from someone who's bought tees online from all around the world -- from Japan to Brazil! JR: But overall, yeah, we've been really, really pleased with the response. Quite touched really ... we get some great emails sent in about how much people love what we do and that's what it's all about. Personally, what has been your favourite design and why? DL: It's difficult because it's always changing! I do love 'Calbers' though as it is just so beautifully oblique and obscure and Jon's done a great bit of treatment on the initial idea. JR: I always gravitate towards the black tees ... I think 'Klobb' is getting the most chest-time at the moment! DL: Oh yeah, Klobb on a hoodie awesome ... simple but those gamers who see it instantly get it! Have you ever been in trouble because of your designs? JR: We haven't really had a lot of problem with our designs to be honest. In fact, we've had a great support from inside the industry -- Naughty Dog, Sega, Xbox, EA, LucasArts, Capcom, Blizzard and more each day. We offer a very simple approach to it all though and are quite transparent that the majority of our designs are inspired by our favourite games. We're more than happy to work with any games companies! We've already got some deals in the pipeline that are very, very special indeed. DL: The big piece of news that we CAN tell you is that we were asked by Sega to produce two celebration tees for Sonic's 20th birthday. They're still under wraps at the moment as they're with our friends in Japan, but they are scheduled to go live in about six weeks. JR: Sonic is a huge part of all our gaming lives and so it's a huge honour to be involved with this kind of celebration ... it's going to be really cool! Now, not that you want lots of competition to start springing up but what would you say to someone out there who wanted to started their own business or someone who wanted to start promoting their designs? DL: Well, we're still learning all the time too, so this is only what we know so far -- ha ha! First of all, good luck! Second of all, be prepared for long hours, sleepless nights, an unbearable knowledge about cotton weights and the most fun you could ever imagine. JR: You need to do your research. That's the key. You need to know every aspect inside out and you need to work bloody hard to make it work. DL: And you need to keep at it -- determination goes a long way!
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While geek chic has become ever more popular and more and more of us fly our geek flag with pride, it is never surprising to see the increase of outlets that have caught onto this by producing ranges of geek-inspire...

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Converse x Super Mario Bros. 25th anniversary shoe


Apr 28
// Dale North
These Mario Bros. Special Version shoes are a Converse and Nintendo creation, made to celebrate the 25th anniversary of Mario. These 8-bit Chuck Taylors will be released in Japan in July. They feature a Mario sprites (on whit...

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