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10:00 AM on 12.08.2011

Don't pursue Lu Bu without some of that sweet Pepsi taste

Pepsi Nex is a drink. Dynasty Warriors NEXT is a videogame. This is how great marketing is born.  This beautiful wallpaper, showing Lu Bu drowning his sorrows with some tantalizing Pepsi flavor, is available from Pepsi's...

Jim Sterling





10:45 AM on 10.31.2011

Zelda and Robin Williams return in this Skyward Sword ad

Nintendo is riding the Princess Zelda / Zelda Williams connection to the bitter end, but I'm really not bothered. Robin Williams is a such a cartoon character in most everything he does, and his daughter is oh so lovely. Mor...

Tony Ponce

1:00 PM on 10.03.2011

ESA: In-game advertising will increase rapidly

The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing.  DFC says that ...

Jim Sterling

2:00 PM on 10.01.2011

Nathan Drake is a corporate whore in Subway commercial

"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video.  The idea of videogames and marketing departments working together is...

Jim Sterling

7:00 AM on 09.25.2011

Mind blown! You can play games in 2D on a 3DS!

Nintendo of Europe has posted a banner ad on their home page for the upcoming Metallic Red 3DS model. In addition to sporting a fiery finish, this latest 3DS also comes packed with some incredible new features. Not only can y...

Tony Ponce

8:00 AM on 09.16.2011

Deus Ex: Human Revolution adds Star Wars ads (Update)

[Update: I've been informed that the ads weren't "patched in" via any new update. The functionality was always there and it just seems that it's recently started throwing the ads out there.] In a move that can be filed under ...

Jim Sterling

12:15 PM on 08.30.2011

PS3 drops 'It only does everything' for 'long live play'

Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...

Jim Sterling

2:40 PM on 06.22.2011

Microsoft to make Kinect worse with obnoxious advertising

The best thing about Xbox Live is that we get to see all sorts of cool advertising on a service we subscribe to. Microsoft realizes that adverts are the best part of the Xbox experience, and is bringing innovative "NUads" to...

Jim Sterling

9:00 PM on 04.06.2011

EA and Hasbro declare April 7th Global MONOPOLY Day

You know, I used to think that you had to have some sort of position of authority in order to declare days to be special. Now I realize that you only need a social networking site and a product. What a fool I was! Electronic ...

Conrad Zimmerman

3:00 AM on 04.05.2011

Being a Smooth Criminal with Kinect in MJ: Experience ad

Ubisoft is about to drop Michael Jackson: The Experience on to PS3 and Xbox 360 next week, so they're pulling out the big guns. By that, I mean releasing an ad focused on Kinect functionality in the Xbox version of the ...

Conrad Zimmerman

8:40 AM on 03.11.2011

PEGI demands 'misleading' We Dare ads removed

We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher,...

Jim Sterling

3:40 PM on 12.20.2010

EA doubts the future of in-game advertisement

There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, w...

Jordan Devore





6:30 PM on 12.09.2010

Activision: Kobe Bryant Black Ops controversy hypocritcal

A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but ...

Jim Sterling

9:00 PM on 12.05.2010

Ni No Kuni ads make us desperate for the game

Ni No Kuni: The Jet Black Sorcerer landed in Japan recently and they got some great ads for it. OK, so the ads are just normal ads, but they show off the game, which instantly makes them great. Look at that massive instructi...

Matthew Razak

11:00 PM on 11.24.2010

New Golden Sun pays homage to original game's commercial

Some new videos of Golden Sun: Dark Dawn have emerged that at first, really doesn't mean much beyond what you see. But the folks at Tiny Cartridge have some excellent memory and realized that developer Camelot Software is ac...

Hamza CTZ Aziz

8:00 AM on 11.23.2010

Black Ops causes surge in Rolling Stones sales

If you ever needed proof that videogames have become a major force in entertainment, try to wrap this idea around your head -- a videogame is helping the Rolling Stones to sell music. Yep, thanks to Call of Duty: Black Ops, t...

Jim Sterling