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The Entertainment Software Association is using a new report by DFC intelligent to declare that in-game advertising will grow at a swift pace in order to reach the 72% of Americans now said to be playing. DFC says that ...
| Jim Sterling |
"Hey, I'm Nathan Drake. If you're the adventurous type like me, then get in on the Subway taste for adventure," says Nathan Drake in the above video. The idea of videogames and marketing departments working together is...
| Jim Sterling |
Nintendo of Europe has posted a banner ad on their home page for the upcoming Metallic Red 3DS model. In addition to sporting a fiery finish, this latest 3DS also comes packed with some incredible new features. Not only can y...
| Tony Ponce |
[Update: I've been informed that the ads weren't "patched in" via any new update. The functionality was always there and it just seems that it's recently started throwing the ads out there.] In a move that can be filed under ...
| Jim Sterling |
Sony has dropped its "It only does everything" slogan in favor of a brand new moniker that focuses on the PS3 as a gaming device. From now on, the PlayStation motto is "Long live play." How exciting! Sony says the new campai...
| Jim Sterling |
The best thing about Xbox Live is that we get to see all sorts of cool advertising on a service we subscribe to. Microsoft realizes that adverts are the best part of the Xbox experience, and is bringing innovative "NUads" to...
| Jim Sterling |
You know, I used to think that you had to have some sort of position of authority in order to declare days to be special. Now I realize that you only need a social networking site and a product. What a fool I was! Electronic ...
| Conrad Zimmerman |
Ubisoft is about to drop Michael Jackson: The Experience on to PS3 and Xbox 360 next week, so they're pulling out the big guns. By that, I mean releasing an ad focused on Kinect functionality in the Xbox version of the ...
| Conrad Zimmerman |
We Dare has officially become a three-lugged puppy with pneumonia, mercilessly kicked to death by a gang of professional wrestlers. That's the impression I get of the game -- mocked by gamers, abandoned by the publisher,...
| Jim Sterling |
There was a time -- not at all long ago -- where those darned immersion-breaking, in-game ads were popular. Ben Cousins, the general manager of EA's free-to-play division, believes those days are over, or at the very least, w...
| Jordan Devore |
A while back, some assholes lashed out at Activision and Kobe Bryant for the famous Call of Duty: Black Ops television commercial. ESPN proved that it should stick to sports by chatting absolute crap about the situation, but ...
| Jim Sterling |
Ni No Kuni: The Jet Black Sorcerer landed in Japan recently and they got some great ads for it. OK, so the ads are just normal ads, but they show off the game, which instantly makes them great. Look at that massive instructi...
| Matthew Razak |
Some new videos of Golden Sun: Dark Dawn have emerged that at first, really doesn't mean much beyond what you see. But the folks at Tiny Cartridge have some excellent memory and realized that developer Camelot Software is ac...
| Hamza CTZ Aziz |
If you ever needed proof that videogames have become a major force in entertainment, try to wrap this idea around your head -- a videogame is helping the Rolling Stones to sell music. Yep, thanks to Call of Duty: Black Ops, t...
| Jim Sterling |
It would appear that it's not just clueless columnists who are upset over Call of Duty: Black Ops' TV commercial. ESPN has decided to weigh in on the "controversy", because if there's one thing sports commentators should be t...
| Jim Sterling |
When I first saw the TV commercial for Call of Duty: Black Ops, I must admit that I raised an eyebrow. Not that I was offended (in fact, it's quite amusing), but the potential to offend or at least be viewed as a tasteless c...
| Jim Sterling |
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