Yep, Sonic as a VTuber is weird

Hey guys!

Recommended Videos

If you’re into VTubers, there’s another brand coming at ya’. Sonic the Hedgehog!

As promised, Sega is becoming a Vtuber (virtual [character] YouTuber) for an unknown amount of time, voiced by the iconic Jun’ichi Kanemaru, who has played Sonic in…basically everything in Japan for over two decades. You can watch the intro video below, which is mostly in Japanese, beyond a quick English intro. We learned about this stunt ahead of time from Sonic Team artist Kazuyuki Hoshino (via ryokutya2089), who claimed that “Sonic was being converted to a Vtuber for a new project.”

While brands honing in on subculture is always a bit weird, at least Sega did this right with the original actor. And the intro wasn’t cringey! It’s a fine start. Time to see if Sega drops the ball.

https://twitter.com/SonicOfficialJP/status/1408062951769010180

I’m assuming he’ll be playing family friendly Sonic games, but with the amount of edge in marketing these days, you never know.


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article Call of Duty: Modern Warfare 3 and Warzone get four new weapons in Season 3
Gladiator knife new weapons for season 3 of MW3 and Warzone
Read Article Destiny 2: Into the Light brings back Season of Plunder’s best feature
Read Article Warframe’s Dante Unbound won’t hit iOS today due to certification issues
dante unbound warframe
Related Content
Read Article Call of Duty: Modern Warfare 3 and Warzone get four new weapons in Season 3
Gladiator knife new weapons for season 3 of MW3 and Warzone
Read Article Destiny 2: Into the Light brings back Season of Plunder’s best feature
Read Article Warframe’s Dante Unbound won’t hit iOS today due to certification issues
dante unbound warframe
Author
Chris Carter
Managing Editor - Chris has been enjoying Destructoid avidly since 2008. He finally decided to take the next step in January of 2009 blogging on the site. Now, he's staff!