Unofficial Gears of War 3 trailer is officially awesome

What you’re seeing isn’t an official trailer for Epic’s Gears of War 3, but you’d be hard pressed to tell.

Created by The Duo Group (in collaboration with a who slew of other folks), it’s set to Johnny Cash’s haunting cover of Nine Inch Nail’s “Hurt.” It follows in the footsteps of previous (and official) Gears promotional clips — COG soldiers with their backs to a wall, facing unassailable odds against incoming Locust (and now Lambent) forces, and a depressing music bed. It’s almost getting to the point where it’s “paint by numbers,” but damned if it doesn’t work every time, so I don’t see any reason to stop.

The trailer doesn’t feature any actual assets from the upcoming title, as far as I can tell, instead designed using the Unreal Development Kit and existing art to create the original piece. Do you guys think it would work as an advertisement? I already have a tent set up in front of my local GameStop for the Gears 3 midnight launch.

New Unofficial Gears of War 3 Trailer is hauntingly beautiful [Damnlag]