Unofficial Gears of War 3 trailer is officially awesome

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What you’re seeing isn’t an official trailer for Epic’s Gears of War 3, but you’d be hard pressed to tell.

Created by The Duo Group (in collaboration with a who slew of other folks), it’s set to Johnny Cash’s haunting cover of Nine Inch Nail’s “Hurt.” It follows in the footsteps of previous (and official) Gears promotional clips — COG soldiers with their backs to a wall, facing unassailable odds against incoming Locust (and now Lambent) forces, and a depressing music bed. It’s almost getting to the point where it’s “paint by numbers,” but damned if it doesn’t work every time, so I don’t see any reason to stop.

The trailer doesn’t feature any actual assets from the upcoming title, as far as I can tell, instead designed using the Unreal Development Kit and existing art to create the original piece. Do you guys think it would work as an advertisement? I already have a tent set up in front of my local GameStop for the Gears 3 midnight launch.

New Unofficial Gears of War 3 Trailer is hauntingly beautiful [Damnlag]


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