This week’s Destiny snafu is a case study in the making.
There was a backlash against the collector’s edition of an upcoming expansion, The Taken King, for locking content behind a way-too-steep price tag. Bungie came back with an apology for a bad interview, and an alternative: if you want the digital content (three emotes, three exotic class items, and three armor shaders), you can pay $20 on top of the existing cost of The Taken King ($40).
Now, here’s Warframe with several free emotes, including “clap” and “shrug.”
I suspect this is far more of a happy coincidence than Dying Light‘s stunt, but, still good.