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Dying Light takes jab at Destiny, rehydrates userbase

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#DrinkRightDyingLight

Techland is doing its damnedest to take the piss out of Destiny. You know, that "wow, this is really yellow, actually it's almost orange; this cannot be good for my kidneys" piss. It's running a similar drink-based promotion, and this one's designed to help you skirt renal failure.

On the heels of the reveal of Destiny's Red Bull DLC, Techland's announced a Dying Light marketing stunt that's considerably more health-conscious. Take a picture of yourself drinking a glass of water, tweet it with the hashtag "#DrinkRightDyingLight," and get a code for a new top-tier weapon.

Assuming you're in a part of the world with readily-available water, this boils down to free content. That's sure to go over a lot better than overpriced energy drinks tacked onto overpriced DLC.

@DyingLightGame [Twitter]


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Brett Makedonski
Brett MakedonskiManaging Editor   gamer profile

While you laughing, we're passing, passing away. So y'all go rest y'all souls, 'Cause I know I'ma meet you up at the crossroads. Y'all know y'all forever got love from them Bone Thugs baby... ... more + disclosures


 



Also on destructoid: Dying Light   (84)   From our database:

  • Dying Light will be removed from digital storefronts for three days - Chris Carter
  • Dying Light's Nightmare mode looks like a treat - Nic Rowen
  • Take to the country with 16 minutes of Dying Light's The Following - Steven Hansen
  • The very first level of Mirror's Edge is being remade in Dying Light - Joe Parlock
  • Dying Light: Enhanced Edition and The Following DLC out in February - Chris Carter
  • Here's when you can play the next Dying Light expansion, The Following - Vikki Blake
  • Dying Light sells 5 million copies, sequel already being teased - Joe Parlock
  • Get a good, long, hard look at Dying Light's 'The Following' expansion - Chris Carter
  • The Following is the 'massive, story-based' Dying Light expansion - Steven Hansen
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    Filed under... #dlc #pc #ps4 #Techland #video #Warner Bros #WB #xbox one #zombies

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