Sony has a long, storied history with TV ads for this generation of gaming hardware. From the creepy to the annoying to the obviously-aimed-at-slow-children, they’ve been running the gamut of misfires in trying to promote their consoles.
Recently they dropped three new spots that are easily their best yet. The first (see above) is both simple and direct and as a bonus it doesn’t stray toward unnecessary symbolism either. Its blend of Brechtian pantomime with post-modern technolust is exactly the sort of thing the PlayStation 3’s demographic gets wood over.
Even more impressive is how unintrusive the spot manages to be to those it isn’t marketed to. Remember that evil baby ad ? It actually managed to kill old people. This one will merely make them want to wear a poofy shirts, at most.
Hit the jump for two more ads.
This next clip is what The Matrix would have been had it been directed by the illegitimate love child of Spike Jonze and Baz Luhrmann. Moustache glorification is quickly becoming the stuff of past ironic fascinations, but waxy, oversized, anachronistic moustaches are still at least as cool as David Hasslehoff or William Shatner’s spoken word albums.
Ok, so this last one is probably going to draw a lot of criticism from the low-brow crowd, but I have to say it’s just adorable. Once again, there’s nothing beating you over the head with symbolism, there’s no ultra-annoying nü-rock backing, and nothing unnecessarily explodes. Instead we have two people reenacting the final scene between Oberon and Titania from A Midsummer Night’s Dream while hopped up on lead-based foundation and wolfsbane, and if there’s anything more lovely or pure than that, I haven’t seen it.
In closing, well done Sony. You’re getting much better at this whole “advertisement” thing.
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