The origin story of the Xbox’s green branding

A cautionary tale about office supplies

Xbox co-creator Seamus Blackley has answered a question I didn’t even know I had: Why was the branding green? Speaking to IGN, he explained that it all started with a marker (or lack thereof).

“A guy called Horace Luke, when we had to have a logo for a meeting or something, he had one of those awesome sets of markers with the paint tips, and so everybody immediately stole all of them. The only color he had left was like the green nobody wanted, and so we made all this artist stuff with green and now it’s like still green. And I find that bizarre. I mean, can you imagine? It’s like Horace and the green marker and now, you know, on buses in foreign countries. What? That’s crazy!”

It’s the kind of story that’s undoubtedly been shared before, but it was new to me. Fun bit of trivia.

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Jordan Devore
Jordan is a founding member of Destructoid and poster of seemingly random pictures. They are anything but random.
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