Expect to see things like the above image plastered all over PlayStation Home, as well as an increasing number of your favorite videogames in the near future.
At an upfront by Microsoft-owned ad firm Massive held in New York City on Wednesday, Activision Blizzard revealed numerous upcoming sequels to established franchises (including Call of Duty: Modern Warfare 2, one of the more uninspired videogame sequel titles in recent memory, and what’s being called Guitar Hero 5 for now).
A devious and sickening example of in-game advertising came in a sample screenshot from GH 5. Of course, the Guitar Hero franchise is already infamous for its blatant and brazen advertising, like the Axe-branded guitar and the Pontiac Garage venue in Guitar Hero III. Apparently, a screenshot of GH 5 was shown; it featured a Burger King logo next to the note highway. Excuse me while I go vomit into a wastebasket.
I suppose this shouldn’t surprise anyone, since Activision recently signed a multi-year ad deal with IGA Worldwide. Still, this kind of crap disgusts me, and it should disgust you, too.
Anyway, recap! A Canadian actor who lent his voice to some Ubisoft games told the world how he escaped last week’s Mumbai terror attacks; Activision announced Eagles, Nirvana, Smashing Pumpkins, and reggae songs for Guitar Hero World Tour; Hamza continued his prolific run of previews; and plenty more happened on 12/03/08.
Wednesday Regulars:
Scraps: ‘You’re heavier than you look’ (12/03/2008)
Originals:
F.E.A.R. 2′s viral marketing is clever, mildly creepy
Reviews:
Castlevania Judgment
Previews:
The Chronicles of Riddick: Assault on Dark Athena
Ghostbusters (Xbox 360, PS3, PC)
Ghostbusters (Wii)
Ghostbusters (DS)
Contests:
Contest: Get beta access to Freaky Creatures with clever Photoshop skills
Contest results: Why you haven’t bought a gaming notebook yet
Sacred 2 contest winners announced!
News:
Microsoft confirms internal memory in new Xbox 360 Arcades
Prince of Persia voice actor recounts survival of Mumbai attacks
Eagles, Nirvana, Pumpkins, and free reggae pack coming to Guitar Hero this month
Blitz working on ‘true 3D games.’ Yes, just like Freddy’s Dead!
Red Bull first to exploit Home’s advertising potential
Captain Obvious: Atari will continue selling games to retail
KOTOR MMO has ‘potential’ to fleece you of all your cash
Atari: Used games are ‘extremely painful’
LBP moderation is ‘evolving,’ will eventually display the reason for deletion
Activision hearts sequels, announces Guitar Hero 5, Modern Warfare 2, and more
DC Universe could be on your doorstep by next Christmas
Tetsuya Mizuguchi’s new Wii music game named QJ
Pata-pata-patapon plushies are the perfect decor for your rearview mirror
Gardening Mama bends over in America Spring 2009
MS starts racial profiling, claims Hispanics like home entertainment best
190 million households to have consoles in 2012
Delay on Ghostbusters was to max out the creepy factor
Kingdom Hearts 358/2 Days confirmed for US release
Prepare to be jealous: Ben Heck shows off his new portable Xbox 360
Study: First-person shooter cutscenes aren’t engaging enough
Hefty Fable II patch nearing completion, no word on a launch date
Disney entering the MMO market: Mickey Mouse roleplay sex in 5, 4, 3, 2 …
Come be amazed by Valve’s lifetime retail sales figures
Galleries:
Street Fighter movie: Chun-Li? More like Chun-Lie
Shiny skin time: new Tekken 6 PS3/Xbox 360 screens
Videos:
Prince of Persia: The Fallen King makes us want to pinch little cheeks
DJMAX Technika now testing in Los Angeles
DSi clenches, eventually yields, to some hot homebrew lovin’
Have you heard of Black Sigil: Blade of the Exiled?
New Riddick trailer shows darkness, also gameplay
F.E.A.R. 2 videos terrify with the power of the S.I.L.L.Y. A.C.R.O.N.Y.M.
