Sony official announces new PlayStation brand ad agency, Deutsch

Today, Sony Computer Entertainment America has announced that it has selected the Los Angeles arm of ad agency Deutsch Inc. for its North American advertising account. The partnership “will include creative, media planning and buying, as well as local marketing, online advertising and in-store marketing” for the entire PlayStation line of products.

“We were impressed with the Deutsch team’s strategic discipline and integrated approach to marketing our various platforms,” said SCEA senior vice president of marketing, Peter Dille. “We look forward to working with them on innovative marketing campaigns to build the PlayStation brand’s influence even further.”

This marks the end to the previous relationship Sony had with their long-time PlayStation ad partners, TBWA\Chiat\Day. How Deustch are going to top “This is living” remains to be seen, but rest assured we’re limbering our video embedding fingers for early 2008, when the first fruits of this partnership will appear.

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Nick Chester
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