Skylanders franchise nets $1 billion in worldwide sales

That’s a lot of toys sold

Activision’s Skylanders franchise just topped $1 billion in worldwide retail sales, the company announced, inclusive of its toys and accessories, and hit that milestone in only 15 months. 

Last week, we reported over 100 million Skylanders toys have been sold in the U.S. alone, and that Skylanders Giants, released last fall, generated more than $195 million in U.S. sales during the holiday season.

“The key to longterm success is continuing to bring breakthrough innovation every time,” Eric Hirshberg, CEO of Activision Publishing said during the company’s Toy Fair 2013 press conference last week. Skylanders: Swap Force was unveiled just after that statement, and will ship this holiday season.

Keith Swiader