Phantasy Star Portable 2/Pizza Hut campaign is shameless

Deliciously shameless, that is! Phantasy Star Portable 2 is on the way, and Sega has revealed that it will be joining forces with Pizza Hut in order to fill the RPG with pie-based shenanigans. Just take a look at the attached imagery for proof of how tastily tasteless it will be.

A virtual Pizza Hut restaurant will set up shop in the Gurhal Galaxy, where players can buy all sorts of goodies, chief among them being Cheese-Kun (Japanese Pizza Hut mascot) figures to decorate their room with. Equipment items will also be on sale, taking the form of a pizza box shield and a pizza pan weapon. Seriously. 

Of course, it wouldn’t be a pizza restaurant without pizzas. Hungry gamers will be able to nab a seafood pizza for 2,500 meseta, cheese & cheese pizza for 1,900 meseta, and a coffee for 1,000 meseta. This has to be one of the most ridiculous examples of in-game advertising I’ve ever seen. I can’t help but applaud Sega’s brazen approach.

Jim Sterling