For the Über Update festivities, Valve set up Team Fortress 2 with week-long free status. I thought this was a smart idea, but not entirely unexpected, since Valve has a history of pulling such stunts. Making the full game free, forever? Yeah, that’s a bit more ballsy — and it’s apparently what the company is doing.
In an interview with Develop, Valve’s Robin Walker outed the big plan. “We’ve been toying with the idea of making Team Fortress free-to-play ever since the Mann-conomy update,” Walker reveals. Many of us figured Dota 2 would be the guinea pig, although this strategy will clearly be a good fit for TF2‘s established storefront.
“The data we got back from that update leads us to believe that TF2 would be more successful as a completely free product. We’re always improving on the relationship we have with our customers, and we’re willing to run experiments if we think it will help us learn how to do that better.”
Valve: Team Fortress 2 is free forever [Develop — Thanks, Duran L]