Mountain Dew Game Fuel makes triumphant return with WoW branding

I don’t know why, but I find the concept of Game Fuel hilarious. It’s possibly thanks to it being the dumbest marketing idea in a long time, since it’s just a drink that tastes of Gummi Bears and possesses no properties that should ever be able to aid one’s gaming habits. Nevertheless, Game Fuel is making its long-awaited return, this time promoting World of Warcraft instead of Halo 3.

The original Gummi Bear “Citrus Cherry” flavor is coming back, rebranded instead as “Horde Red.” In addition, a new berry flavor called “Alliance Blue” is on its way. I cannot wait. Game Fuel was around during my first ever trip to America, so it has a somewhat nostalgic quality for me. Now that I live in the States, I shall drink nothing but this cynically marketed fizzy liquid candy. Until the inevitable heart attack stops me. 

I shall await this glorious beverage with glee while clapping my fat hands together. You can also look forward to a full Destructoid review of the drink when it hits Walmart shelves. I promise to finish the entire bottle before reviewing!

Jim Sterling