Remember that time Microsoft announced that Kinect would make commercials interactive? Well now Kinect will not only let you be part of advertising, it is going to be used by companies to make their products interactive. There are, in fact, over 200 businesses and 20 brands already on board. Instead of these businesses coming to your home, the interactive experience will be in the stores, public areas or locations using the technology.
Microsoft has already proved that it wants people to use Kinect for more than just interactive gaming, and while I’m not a huge fan of the interactive commercials idea (making a commercial interactive doesn’t make it stop being a commercial), I like that the potential this technology has is being used for more than just on-rails games. It probably won’t make me like shopping more, but if it can make the task suck less, I’m okay with it.
One Year After Release, Microsoft Moves Kinect Toward Business and Science [Kotaku via GamesIndustry.biz]
