Today, Activision Blizzard announced that its Call of Duty franchise has surpased $3 billion in retail sales, taking into account internal numbers, as well as independent tracking sources.
Keeping this number in mind, and the fact that the games in the franchise have sold more than 55 million units worldwide, expect one or more Call of Duty games a year until the end of time. Activision Blizzard CEO Bobby Kotick is pleased.
“Call of Duty has become one of the greatest entertainment franchises of all time,” he’s quoted as saying in a press release. “If you consider the number of hours our audiences are engaged in playing Call of Duty, it is likely to be one of the most viewed entertainment experiences in modern history.”
The games are good, and apparently people like them. Call of Duty: Modern Warfare 2 launched earlier this month, setting records with its five-day sales hitting approximately $550 million.
Published: Nov 27, 2009 01:00 pm