It still prints money: Nintendo sold a ton of product last week

I know — the above image is getting old. But when will it stop being relevant?

Apparently not this year, as Nintendo has reported that last week was a “historic sales” week for the company and its products. With last week’s Black Friday signaling the start of the holiday shopping season, we were a bit critical of Sony touting percentage increases during this obviously booming retail week. Nintendo, however, drops some hard numbers.

According to Nintendo, 653,000 Nintendo DS systems were sold last week, topping a record previously held by the Game Boy Advance (which sold 600,000 units during the same time period in 2005). The Wii also had extremely strong sales, but that’s no surprise. Nintendo moved 350,000 consoles last week, and they point out that it’s reached the 5 million sold mark faster than any other videogame system in history.

If someone would please Photoshop an “It prints money” image with the Wii, we’d really appreciate it. We think we’ll be needing one over the next few years. 



Nintendo DS Passes Game Boy Advance Sales Record, Wii Becomes Must-Have Gift

REDMOND, Wash., Nov. 27, 2007 – In the first week of the 2007 holiday shopping season, Nintendo of America has sold more Nintendo products than at any other time in its history. This includes more than 653,000 Nintendo DS™ portable video game systems, 350,000 Wii™ home systems and millions of games and accessories throughout the United States – and the season is just getting started.

Nintendo DS set a new all-time sales record for Thanksgiving week, eclipsing the previous mark of 600,000 Game Boy® Advance systems sold during the same period in the United States in 2005. Nintendo DS remains on track to be the top-selling video game system of 2007.

Nintendo’s 350,000 Wii systems represent the highest one-week U.S. sales total outside of its launch week one year ago. Wii has been dubbed the must-have gift of the 2007 holiday season and has been placed at the top of numerous gift lists. Nintendo has repeatedly increased its shipments and its fiscal-year sales forecast for Wii in an attempt to meet soaring demand. Wii reached 5 million sold in the United States faster than any video game system in history, after only 12 months of availability there.

Both Wii and Nintendo DS have continued their yearlong momentum into the holidays without altering their prices. And both remain attractive values for shoppers: Wii has an MSRP of $249.99, while Nintendo DS has an MSRP of $129.99.

“As shoppers look for ways to maximize their limited holiday spending money, they turn to gifts that can be used by the entire family,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Wii and Nintendo DS offer something for every member of the family. They’re the most fun video game experiences at the most affordable price.”

With higher gas prices and fuel costs, and the lukewarm expectations for the 2007 holiday shopping season, Wii and Nintendo DS might be just what Santa ordered: Thirty-five percent of consumers said they plan to spend less than they did last year, according to a survey conducted by Opinion Research Corp. for the Consumer Federation of America and the Credit Union National Association. Similarly, a USA Today/Gallup Poll showed that 25 percent of Americans expect to spend less on gifts this year than they did in 2006.

Note that the internal Nintendo of America numbers referenced in this release represent sales from Sunday, Nov. 18, through Saturday, Nov. 24.

Remember that Wii features parental controls that let adults manage the content their children can access. For more information about this and other Wii features, visit

The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.5 billion video games and more than 430 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at

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Nick Chester
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