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In a world where game trailers are damn near identical…

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Aaron Linde
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Published: Aug 3, 2007 12:33 pm

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As the years go on I’d like to think we’ve been so exposed to horrible cliche that we don’t really notice it anymore, but as the intrepid innanet detectives over at NeoGAF found, it’s starting to become quite absurd. See that there new Crysis trailer hovering like an angry, ancient god above this block of text? Watch it. Then hit the jump and watch the Turok trailer from this year’s E3.

You’ll notice a few similarities.

It’s one thing for games to be altogether similar, address the same themes or employ tired and clichéd plot devices, but this is just… silly. As we continue to blur the lines between games and cinema, there’s bound to be some casualties in the crossover, particularly on the marketing end of things. Who knows, though — I might be jumping the gun a little bit. After all, like NeoGAF user snack puts it:

They are different. In Turok something went wrong, but in Crysis something went terribly wrong.

I don’t understand how you can confuse the two.

While we could easily warp this into a discussion concerning the dearth of creativity and unique ideas in the gaming industry, I think the bigger concern is just how lazy something like this appears. It’s not hard to do something different with your trailer instead of returning to the long-established well of cinematic cliché. We’re geeks, we watch a lot of movies, a lot of trailers — this is nothing new to us. Catch our eye with something unique, yeah?

[Via NeoGAF, thanks Justin] 

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Aaron Linde