How to increase Small Business Renown in The Sims 4

A large part of making your small business in The Sims 4 successful, at least in the Businesses and Hobbies expansion pack, is increasing your renown to unlock perk points. Depending on your level and alignment, you can gain perks ranging from a digital tip jar to guaranteeing customer satisfaction.

How to raise Business Renown in The Sims 4 Businesses and Hobbies

You’ll naturally gain renown over time as you open your business, interact with your customers, and gain positive reviews. Here are some factors that can influence your customer experience and reviews:

• Price modifier
• Available business activities
• Your interactions with customers
• Quality of items and services sold
• Quality and cleanliness of your lot

Much like in the real world, your customers want affordable products and services in a clean, nice-looking shop. They also don’t want you and your employees to be rude or ignore them. You’ll naturally gain positive reviews over time as long as you treat your customers well, have a clean shop, and provide the items or services they’re looking for. You can also change your Price Modifier through the Small Business Settings menu to initiate a sale if you need a small boost.

From here, it’s a matter of time and dedication. Opening your store for one day usually won’t be enough to raise your renown to the next level. It can take dozens or even hundreds of in-game hours before you start climbing the ranks, especially if you have a new household that’s building their skills and wealth from scratch.

Once you close your business for the day, check out the reviews to see what your customers are saying. If they think your prices are too high, you may need to lower your price modifier slightly. Similarly, if they like your prices but think your lot is dirty, clean up any messy dishes, trash piles, or water puddles that might be present before opening again. Don’t worry, though; as you get more money, you can hire employees who handle this.

All Small Business perks in The Sims 4

The main benefit of raising your small business’ renown is gaining perk points for upgrading your company. While neutral alignment perks benefit your business with few to no drawbacks, the Dreamer and Schemer alignment options have significant upsides and noticeable downsides. Below is every perk available in The Sims 4: Businesses and Hobbies.

Hopeful Hustle (Level one)

Striving Startup (Level two)

Neighborhood Gem (Level three)

Community Staple (Level four)

Local Legend (Level five)