Watch me break ’em with the seven
Over in Japan, Final Fantasy XIV players can earn special in-game items if they redeem points by way of soda cans. Buying them will net you a code on your receipt, which can then be inputted into the official site for things like outfits, masks, and eventually, a white Fat Chocobo mount — the latter of which is quite the buzzworthy reward.
But this has led to situations across Tokyo where drinks are being sold out left and right, and some fans are even buying out all of the soda at once. I doubt we’ll get the same response over here, but this promotion is moving worldwide at some point in the future to an undisclosed location.