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“The question was to find out what a gamer addicted to PlayStation looks like inside.”That was the description given by Sebastien Vacherot, artistic director for this PS2 ad, entitled HEAD. The French division of mega-advertising agency TBWA developed it from a previous print-media campaign exclusively for ARTCADE — a French blog and virtual gallery dedicated to art made from all things PlayStation.It’s the ass-spanking in the video that puts it right over.
