Kotaku’s Michael McWhertor is sick and needs help — he can’t stop scouring the US Patent and Trademark office for new videogame related registrations. But thank God, because how else would he have found Sony Computer Entertainment’s Dress?
What is it? Who knows, but it has a fancy little logo (shown above), and that should be enough to excite the Internet. Dress is registered against a few interesting services, some of which Internet Matlocks may be able to piece together to speculate on an actual product or service:
PROVIDING EXHIBIT SPACE OF VIRTUAL REALITY ENVIRONMENTS IN THE INTERNET FOR COMPUTER GENERATED 3-DIMENSIONAL DESIGN OF CLOTHING
ON-LINE RETAIL STORE SERVICES FEATURING DOWNLOADABLE VIDEO GAME SOFTWARE, SOFTWARE FOR CREATING DRESS AND WEARS FOR VIRTUAL REALITY AVATARS, SOFTWARE USED FOR CREATING VIRTUAL REALITY AVATARS, AND SOFTWARE FOR COMPUTER GENERATED 3-DIMENSIONAL CLOTHING FOR AVATARS
ENTERTAINMENT IN THE NATURE OF FASHION SHOWS
That sounds … good? Like the Kotaku crew, we’ll be sure to stalk various Sony execs while holding large WWE event-like signs that read things like “What the f**k is Dress?” and “Which one of you guys speaks English?”