Building a bridge to the stock market
As world-builder Roblox continues to expand upon its global success – having established an incredible user base on PC and mobile platforms since its 2006 launch – parent company Roblox Corporation is reportedly considering going public on the U.S. stock market in 2021.
According to a report on CNBC, Roblox Corporation is currently weighing up its options, considering whether to go public via a traditional initial public offering (IPO), or through a direct listing, which will prevent the selling of new shares and will disallow banks from weighing in on stock pricing. Previously valued at an amazing $4 billion USD, Roblox Corporation is reportedly confident it can double its valuation to a staggering $8 billion.
While not spoken about as frequently and in as large circles as Mojang’s Minecraft (of which it is often inaccurately compared to), Roblox has built a similarly huge audience of younger players, with an estimated half of all under-16s in the U.S. sinking time into the mini-game party title. Roblox Corporation currently states that its app has around 115 million monthly active units, garnering around 1.5 billion hours of “monthly engagement.”
U.S. gaming platform Roblox prepares to go public [CNBC / GamesIndustry.biz]
