Sony made this PS4 hype trailer just for you, dear player

I never asked for this

Glad that #4theplayers seems to have run its course with this last PS4 hype video. It’s almost as bad as EA’s #Prepare4Battle that gave me alternative fits of laughter and uneasy pangs in my spleen when it was plastered over billboards last GDC.

Of course, the video is plenty neat, similar to the well done Expect Greatness campaign.

All I can wonder, though, is how much money these damn things cost. Presumably unfathomable amounts to my historically poor self.