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7:00 PM on 09.12.2010

Sony launches smack talking yaybuttons.com

Sony might have taken a misstep with their marketing when it launched the Marcus campaign, which no one really seems to like, but I have to say they're coming right back on track with the launch of YayButtons.com. This is a s...

Matthew Razak

4:40 PM on 09.07.2010

Maker of real guitars pokes fun at Guitar Hero

Usually I hate people who pull the ridiculous "play a real guitar" argument, but this advertisement for Sparrow's range of guitars is pretty classy. The general message is that no videogame can replace a real guitar, and I do...

Jim Sterling

10:20 AM on 08.27.2010

FTC charges PR firm with writing its own iTunes reviews

PR firm Reverb Communications has come under fire from the FTC for getting its employees to anonymously write reviews on iTunes without disclosing their working relationship with the title. The company was sneakily giving its...

Jim Sterling





5:00 AM on 07.27.2010

PlayStation-branded junk is in our future

Sony has now launched an initiative they're calling the "PlayStation Logo Licensing Program." This means that you'll start seeing the PlayStation logo slapped across all manner of what the company is referring to as "lifestyl...

Conrad Zimmerman

9:20 AM on 07.07.2010

Burger King and Microsoft team up to promote Kinectimals

It seems that Microsoft is pulling out all the stops to ensure that Kinect is popular, proving that if you can't win the hearts of the people with a good product, you can do it with boatloads of cash. Cirque du Soleil, Justin...

Jim Sterling

9:30 PM on 06.17.2010

E3 10: The greatest Nintendo commercial ever made

This year's E3 was full of amazing things, and while Nintendo clearly came in second to Konami when it came to press conferences they did have many epic moments. No moment was more epic than Reggie Fils-Aime getting lit on f...

Matthew Razak

8:00 AM on 06.16.2010

Update: E3 10: Sony launches "Marcus" ad campaign for PSP

Sony's response to Nintendo launching a revolutionary handheld with a library of games that makes your face melt? An angry black child. Way to win that one, Sony. The kid's name is Marcus and it appears he is going to be the...

Matthew Razak

11:20 AM on 05.12.2010

Bitches whine about Heavy Rain ad, ASA rejects complaints

A British Heavy Rain commercial that details the "store robbery" scene and the various ways in which players can experience it (even though the scene always ends the same way) has been the subject of complaints by clucking bu...

Jim Sterling

5:00 AM on 05.12.2010

Is this an ad for the Ford Fiesta or for the Wii?

As a general rule, I loathe television commercials. So much so that I don't have cable or even an antenna for my TV because I simply refuse to watch the advertisements. And the worst commercials of all are those for cars. Fr...

Conrad Zimmerman

10:00 PM on 04.23.2010

This Backbreaker ad is coming to a TV near you

I haven't played NaturalMotion's Backbreaker since E3 2009, and while I liked what I saw, I feel like the game is going to need a major marketing campaign if it wants to avoid getting lost in the shuffle of big-name rel...

Samit Sarkar

5:40 PM on 04.05.2010

Old Spice games hitting Xbox Live ... seriously

We've seen all sorts of retarded "advergames" over the years, but I think this one truly takes the cake. At least wit Yo Noid, Cool Spot or Doritos Dash of Destruction, they were advertising products that would appeal directl...

Jim Sterling

8:00 PM on 03.09.2010

God of War III will make you ignore your girlfriend

Kevin Butler tells the truth in this ad, ladies. Once your boyfriend/husband/significant other gets a hold of God of War III, your relationship will be doomed. For like a week. At least. Seriously, you all are so not ready f...

Hamza CTZ Aziz

3:00 AM on 03.06.2010

Retro-style Mega Man 10 ad is mega rad

Mega Man 10 was released on WiiWare this past week. While Wii owners are having a blast with the game, PlayStation 3 and Xbox 360 owners have to wait a little while longer for the Blue Bomber. So how about a retro-style ad t...

Hamza CTZ Aziz

11:00 PM on 02.18.2010

EA marketing wins again with Dante's Inferno ramen

[As posted on Japanator] Think what you will of the game itself, but you can't deny that some of the myriad stunts pulled by EA's marketing department in promotion of Dante's Inferno were nothing short of inspired. Howev...

Josh Tolentino





10:00 AM on 02.17.2010

Sony: Exclusive ads and content are the new battleground

The age of third party exclusives is coming to an end, with fewer and fewer publishers remaining loyal to a single platform. Sony is well aware of this, and publisher relations VP Rob Dyer believes that exclusive content and ...

Jim Sterling

2:40 PM on 02.01.2010

Dante's Inferno can't say 'Go to Hell' during Super Bowl

Dante's Inferno is gearing up for one of the most prestigious advertising slots that America has to offer -- a spot in the Super Bowl commercial lineup. However, there's going to be a sacrifice in order to reach such a huge a...

Jim Sterling