The Elder Scrolls Online‘s Gold Coast Bazaar is a dream for fashionistas, furnishing experts, and customization aficionados. ESO‘s new storefront has a wide range of items for sale, all in a convenient location.
The Gold Coast Bazaar launched during Jester’s Festival in March 2026, also ushering in the new Trade Bar currency and burying the old Event Tickets. Here’s where you can find it and marvel at how much it offers.
ESO Gold Coast Bazaar location
The Gold Coast Bazaar is located in its own tab in the Crown Store, rather than an actual physical destination. Open your Crown Store and find the Trade Bar icon, between the main interface and the Seals of Endeavor shop. There, you’ll find a myriad of goodies to buy with this scarce resource.
The Gold Coast Bazaar has a wealth of prime-time goodies, including some rare drops from past events. They cost Trade Bars, which can be obtained during an active event or from the Tamriel Tome.
What’s in the Gold Coast Bazaar in ESO?
Inside, you can find anything from furnishings to mounts to full-on residences, though some of them come with a steep price tag. This includes event items such as the 10th Anniversary Hero costumes for each alliance, for instance. At release, the most expensive item in stock is the Grand Gallery of Tamriel player house, which sets you back a whopping 11,000 Trade Bars—or 110 Event Tickets, under the previous system.
This means you probably won’t be able to grab any of the higher-value goodies in a single event, since Trade Bars are limited. The Tamriel Tome system (ESO‘s take on the battle pass model) will likely also offer some, and further celebrations bring different ways to save for your favorite picks. That Breton Armor isn’t gonna magically appear in your inventory just by looking hard at it (believe me, I’ve tried).
The Gold Coast Bazaar is a more evergreen version of an event store, whereas the Impresario continues to offer limited-time event goodies tied to whatever celebration is on tap. Unlike the Bazaar, she’s located outside most major cities, and you must actually head to her tent to purchase her products.
