Whatever happened to Xbox 360 faceplates?

It “turned out nobody bought it,” says Microsoft marketing director Albert Penello in an interview with OXM.

“We don’t ever create an accessory with the intent of having it fail. The idea wasn’t bad … people used to put faceplates on their cell phones. Rewind five years, faceplates were what everybody wanted to do.” Without sales, naturally they “killed that one pretty quickly,” Penello continues.

While I don’t sport a custom faceplate these days, allowing users to easily customize their electronics is a concept I will happily get behind. Especially when we’re talking custom paint jobs. What does your 360 look like right now?

Penello: ‘Nobody bought’ Xbox 360 faceplates [OXM via Kotaku] [Image]