I saw DJ Hero on sale yesterday. At three places. And then I went to the used game store that I check weekly. They had a ton of controllers on the shelves. It looked like a DJ Hero graveyard. I wanted to take a picture, but I was too busy bragging to the store staff that you could see the back of my head in the press conferences at E3 (yes, I’m that guy).
It looks like Activision’s DJing game found a second wind. According to their mouthpiece Dan Amrich and his latest blog post, the game just needed a price break and time for the right audience to find it. Discounts helped the game sell 800,000 units during the last holiday season, bringing the total to 1.2 million sold. Amrich says, “That’s not a flop; that’s the long tail at work.”
As you know, DJ Hero 2 is coming. I bet the launch day/week numbers look a bit better now that the franchise has made its way into enough homes.
DJ Hero not a flop after all; 1.2 million sales since launch [Ars Technica]