Activision has today announced yet another store exclusive preorder bonus for Transformers: War for Cybertron, officially bumping the number of exclusive offers up to four. GameStop has Shockwave, Amazon has Demolisher and Best Buy has Jazz. Now K-Mart has jumped in on the shenanigans, not with an exclusive character, but a special comic book.
The comic book is a prequel to the game, which is itself a prequel to the TV show, making the comic a prequel to a prequel to a TV show based around toys that are appropriated from other toys. It’s all gone very meta and confusing, don’t you think?
Regardless, this preorder business has now been upgraded to “silly” status. I’ve made my excitement for this game no secret, but nevertheless this is ludicrous. Diving the fanbase alienating consumers who might not know which bonus to go for strikes me as rather disingenuous, not to mention unfair. I’d like to hope that other games won’t follow this example, but it would seem this is the new en vogue way of screwing over consumers, and it’ll stick around for a while.