Remember EA’s #Lust contest for Dante’s Inferno that they ran at San Diego Comic Con? Well, in a strange twist of fate, PixelPoet of GayGamer came in as a runner up in the contest, after submitting some pictures of himself with a Booth Bro (suggest a better name for them if you’ve got one) from PAX.
When he found out that he won one of the five runner up prizes ($240 to the EA Store and a shirt), he declined the offer and sent back an email to the people at EA, pointing out how narrow-minded the contest was. PixelPoet also pointed out how just the week before, EA had run an event in San Francisco with GLAAD, where they talked about many publishers still had a “boys club” mentality about who played their games.
And so, what to do with those $240? Well, PixelPoet had a couple of suggestions:
1) A new sexual-harassment training video/seminar
2) Another PR team to try to spin this whole debacle of a contest into a positive light
3) A direct phone line to EA’s legal depart to use before you try anymore PR stunts
4) Six copies of your game when it releases, since I know you’ve lost at least that many fans with this stunt
5) Or the next time you go to Hooters (for the wings, of course), leave a $240 tip for your waitress in a karmic way of balancing out what has been done to the booth babes of SDCC due to this contest
Kudos to PixelPoet for his letter back to the folks at EA, which is fully available over at GayGamer. I think this just adds to the hilarity of all the backfire this event caused EA at SDCC. Did any of you readers actually enter the contest?