Video: Ubisoft is now luring consumers into pre-orders with gambling

I’m waiting for unabashed Skinner Box pre-order bonuses

Ubisoft has launched a new tactic for netting pre-orders for Assassin’s Creed: Unity in the form of a digital slot machine. Pre-order customers gain 5 free spins every Friday, and prizes include everything from in-game content to a trip to Paris. While participants pay no actual money to play, using gambling as a way to attract customers still feels a bit sleazy. 

Bill Zoeker