Ubisoft to teach girls how to be girls?

Recommended Videos

According to a recent Ubisoft press release, they plan on launching a DS-based line of games targeting 14-16 year old girls called Imagine — and I find myself somewhat amused by the content. Falling much into the stereotypical view of the adolescent female, the games expected to hit shelves in October will include such hits as: Fashion Designer, Animal Doctor, Babyz, and Master Chef. Figure Skater is slated to be released in early 2008.

I can already envision a sea of little boys making weird faces and referencing words like “cooties” and “yuck”. No folks, I’m not making this stuff up. Well… maybe that last part about cooties, but you get the point. All jokes aside, Ubisoft hopes the Imagine line of games will cater to the somewhat overlooked young girl’s market, as you can see: 

Ubisoft is excited to finally offer young girls a line of games that give them the chance to explore their hobbies and interests in interactive and creative experiences, said Helene Juguet, senior director of marketing at Ubisoft. Our consumer research revealed that the young girls market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in.

Who am I to question Ubisoft’s extensive research? Little girls need games too, and this looks to cover the whole gambit. Catch the press release in its entirety after the jump.

[Via Gamasutra, and thanks to Topher for the photoshop work] 

 

SANTA MONICA, Calif.–(BUSINESS WIRE)–Today at the Electronic Entertainment Expo, Ubisoft, one of the worlds largest video game publishers, announced its all-new Imagine series of video games targeted at girls ages 6 to 14 years old. The Imagine line allows girls to explore their favorite interests and hobbies – as indicated in extensive lifestyle research on this audience in an interactive and entertaining way. Ubisofts Imagine series is part of the companys strategic expansion into the casual video game market.

The first games in the Imagine line will launch in October 2007 for the Nintendo DS system: Imagine Fashion Designer, Imagine Animal Doctor, Imagine Babyz® and Imagine Master Chef. Imagine Figure Skater will follow in early 2008.

Ubisoft is excited to finally offer young girls a line of games that give them the chance to explore their hobbies and interests in interactive and creative experiences, said Helene Juguet, senior director of marketing at Ubisoft. Our consumer research revealed that the young girls market has been relatively overlooked. We are happy to introduce a variety of titles relevant to what girls in this age group have indicated they are most interested in.

Imagine Fashion Designer invites players to become hip Manhattan designers handling all aspects of the fashion business, from creating their own line of clothing to directing photo shoots. Online gameplay allows players to share their designs and ideas with friends and fellow aspiring young fashionistas.

Imagine Animal Doctor puts young players in the role of a veterinarian, not only by treating and curing all types of animals, but also by creating new facilities to expand the veterinary hospital.

Imagine Babyz® is the first simulation game focused on caring for babies. Players take on the challenges of raising a baby throughout all stages of development and will also be able to take photos and exchange tips and clothing through a unique online component.

Imagine Master Chef allows players to create recipes from all over the world using the stylus to prepare, stir and cook ingredients. Players can customize their kitchens with utensils and appliances. Fun mini-games include cooking quizzes and kitchen challenges.

In Imagine Figure Skater, players live the life of a champion who needs to balance her life between training, school and friends. Girls take on the role of a professional figure skater and use the stylus to perform jumps, spins and a variety of skating combinations.

About Ubisoft

Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated sales of 680 million Euros for the 2006-07 fiscal year. To learn more, please visit www.ubisoftgroup.com.


Destructoid is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more
related content
Read Article 8BitDo’s new keyboard goes beige with a Commodore 64 aesthetic
8BitDo Commodore 64 Retro Mechanical Keyboard
Read Article Take-Two is buying Gearbox from Embracer, next Borderlands is in development
Borderlands Collection: Pandora’s Box
Read Article Stardew Valley patch 1.6.3 gives Krobus his own portrait
Portrait of Krobus in Stardew Valley
Related Content
Read Article 8BitDo’s new keyboard goes beige with a Commodore 64 aesthetic
8BitDo Commodore 64 Retro Mechanical Keyboard
Read Article Take-Two is buying Gearbox from Embracer, next Borderlands is in development
Borderlands Collection: Pandora’s Box
Read Article Stardew Valley patch 1.6.3 gives Krobus his own portrait
Portrait of Krobus in Stardew Valley
Author