Ubisoft reports a ?89.9 million loss for first half year

Ubisoft stock dropped 18 percent, their biggest day drop since early 2009. This comes after they report an 89.9 million Euro (about $122 million) loss for the first half of the business year, says Bloomberg. Time to make another Assassin’s Creed, right? No, seriously. We keep hearing about it.

Too soon? Our review for Assassin’s Creed: Brotherhood is up, so you tell me.

The company is still spending money, though. We heard this morning that they’re putting about $1.6 million into promotions in the UK for the Rabbids series. They want to use upcoming game Raving Rabbids Travel In Time to push the franchise up as a big kids brand. They’ll have toys, figures and even a television show. 

 

Dale North