The creative director for Assassin’s Creed: Revelations, Alexandre Amancio, has left Ubisoft to work for a marketing company called Cossette and provide them with hooks. On the company’s blog, Amancio talks about how videogames and marketing share similarities because they are both about looking for ever more innovative ways to engage the consumer to the brand. Sounds like he’ll do just fine at his new job.
It’s hard to say if this will impact the next major Assassin’s Creed title in any meaningful way. Patrice Désilets, the creative director for Assassin’s Creed and Assassin’s Creed II, left Ubisoft half a year after Assassin’s Creed II was released, but that was after finishing with his creative input on Assassin’s Creed: Brotherhood. If a new creative director will still have the time to work on a better singleplayer campaign than Revelations had to offer, I’d like to wish her or him the best of luck with that.
Assassin’s Creed Revelations Creative Director Leaves Ubisoft [Game Informer]