Ubisoft goes Hollywood: new special effects business

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Ubisoft isn’t looking to make special effects for movies, but they want to create a new business that would be capable of that kind of output. In fact, they look to work with the film industry to strengthen ties between film and games.

“We want to create the capacity to develop special effects for movies” he said, speaking to The Financial Times. “Those worlds have to merge more and more.”

Develop points out that Ubisoft recently purchased Canadian effects firm Hybride, who did work on Sin City and 300. They look to use the studio to get their in-game effects looking closer to that of film. Also, Ubisoft is working with 20th Century Fox on the upcoming movie Avatar. 

“It is the first time we have been that close to a film studio,” said Guillemot. “We have access to all their data and they have access to ours.”

I don’t need my games to look like movies, but it seems that’s what Ubisoft wants. Special effects are one thing, but if a developer gets too caught up in the Hollywood-type goal, I feel that they could end up limiting their own creativity. If I want to see a movie, I go to a movie. Or play Metal Gear Solid 4.


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