‘It was not done maliciously’
Call of Duty: Black Ops III developer Treyarch has apologised for its recent Twitter marketing campaign.
A couple of weeks ago, the studio changed the @callofduty Twitter name to ‘Current Events Aggregate’ and tweeted news of a live terrorist attack in Singapore.
Although neither Treyarch nor Activision have yet made a formal statement about the publicity stunt, Treyarch’s Jason Blundell did acknowledge to our friends at IGN that he was “personally very sorry” about it.
“Here’s my view – and again, I’m a simple director and not involved in the marketing at all,” Blundell said. “However, it was absolutely not done for any kind of attention in any way. It was not done maliciously, or as any kind of scare tactic. I personally am very sorry for anyone who looked at it and got the wrong idea because it genuinely wasn’t meant that way.
“It was done on our channel, and it was to talk about the fiction of the world. I think we were as shocked as everybody else when it started blowing up, because essentially we were teeing up ready for a story beat.
“So again, very sorry for anyone who took it that way. It wasn’t meant that way at all – it was supposed to just be getting ready for a campaign element.”