Imagine you lived in the UK and you had the choice between getting that crown you’ve needed since you were five or an opportunity to get a Mystic Silver, Radiant Red or Pearl White PlayStation Portable-3000. What would you choose? Really, it’s a silly question — the answer is obviously a funny colored PSP over good dental hygiene.
Just like the carnival colored PSPs in Japan, Sony is rolling out a few new colours of PSPs in the UK. Starting this February, Mystic Silver and Pearl White will become available. In March, consumers will be able to get their bloody hands on a Radiant Red model.
No word when the colour fun will end (or extend stateside), but it’s safe to assume that this is a limited run. So if you’re in the market for a PSP featuring your favourite colour — and who isn’t in this great economic climate? — get ready to run to the store when these puppies hit.
Brighten up your world with new PSPTM (PlayStation®Portable) Colours
PSP arrives in a vibrant new range of colours; All the fun of PSP, but with colours to suit your personality
London, 05th FEBRUARY 2009: Sony Computer Entertainment Europe (SCEE) today announced three brand-new colours for PSP™ (PlayStation®Portable): Mystic Silver and Pearl White (available in the UK from February 2009) and Radiant Red (available in the UK from March 2009). Place a whole new world of colour in your hands with PSP-3000, the world’s most stylish handheld entertainment system, bringing even more personality to incredible gaming and entertainment on the go.
The possibilities are never-ending with PSP-3000: you can access games, music, videos, online chat and photos. And it’s not just the console that comes in colour – the enhanced LCD screen brings games, photos and videos to life with bright, clear imagery. Take photos of your friends, listen to your favourite music, watch videos and play exciting brand-new PSP titles such as Buzz!™: Brain of the UK, Resistance: Retribution™, and Patapon™ 2. PSP-3000 also features a TV-out socket so you can view all your photos, videos and games on a television screen!
You can also communicate with your friends across the world for free¹. The built-in microphone allows you to add telephone chat to your PSP experience. Enabled with Skype, you can connect with friends and family on the move from any Wi-Fi hotspot.
With a fantastic software line-up in 2009, there has never been a better time to experience true gaming and entertainment on the go, with PSP. It’s time to place a whole new world of colour in your hands: PSP-3000 releases in Mystic Silver and Pearl White in February 2009, and Radiant Red in March 2009.
¹ Skype provides both free and paid-for services
For more information about PSP Colours, please contact your local PR manager.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 21.3 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 136.3 million systems worldwide. Since its launch at the end of 2004, over 49.6 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 17 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 332 million items have been downloaded.