THQ is claiming that UFC: Undisputed 2010 has confirmed its suspicions about the used game market. Using the amount of sales of online passes as evidence, the publisher has reached the no-brainer conclusion that secondhand games are popular.
“What we saw when we did the online charge for the second purchaser of UFC was we found a pretty good attach rate – it confirmed our suspicion that there are a lot of people participating in used games,” says CEO Brian Farrell. “It is one of those things of how much money could you have made if it wasn’t for piracy or used games? It’s a tough question because you don’t know.”
Farrell says that THQ is trying to work with retailers on DLC and the like, but that there needs to be more “give and take” from outlets like GameStop.
It’s gotten to the point where I almost wish that publishers would get rid of used sales somehow, just to see the look on their CEO’s faces when a black market opens up, or gamers buy less products overall because they can no longer get trade-in credit. Wonder if they’ll have the stones to blame themselves for something at long last?