This Xbox One ad is too immersive

‘If it was anymore real, it’d be real’

Come on, Microsoft. Nothing about this new commercial for Xbox One looks anything less than miserable. I’m not going to play Ryse if it makes me feel like I got cut by a sword. The infliction of pain isn’t something I want to experience when I’m playing a game.

Although, depending on whom you ask, getting cut might be preferable to playing Ryse. Hashtag sick burn.